Capuchin Campaign No. 1
MY FIRST GREAT SUCCESS—and still one of my proudest achievements—came after a relentless, yearlong, benefit-driven, straight-to-the-heart, multimedia campaign. With ingenious branding, precise positioning, and the deft application of emotion and reason, I emerged victorious! I was ten years old. And I had managed to persuade and convince my parents to get me a pet Capuchin monkey. In every imaginable way, I have been persuading and convincing buyers ever since. Now, I want to help you get your monkey.
Dear Friend,
There are those who might look upon my juvenile caper as evidence of a wheedling, cajoling, manipulative, little seducer. I see it as a precocious display of a burgeoning adman. (And a committed monkey lover.) Whichever way you choose to view it, one thing is for certain, I’ve been this way from birth, and I’ve been honing my skills ever since. Just imagine what I could do for you.
–The Greggo